Systemic Identity:
Using procedural technology he designs a system in which the user introduces the desired materials and parameters, this data is processed and digested through a pre programmed network with the rules of the identity, and an output is created as a result of the process.
This system is put in place to create a speculative visual identity for the Graduation Show 2023. By using the images of our work as a staring point, they are deconstructed through this network to their primal element, the pixel, in order to create a new material, the identity. Using this method, the identity of our show, is built up from our work, being a direct representation, instead of an isolated design that is created from an outsiders perspective.