Iriarte Iriarte:
Logo Design
Rebrand for @iriarteiriarte_ , a handcrafted purse and accessory brand based in Barcelona.
Starting from their previous logo, which consisted in the acronym of
the brands name (II), the redesign aims to still play with the initials
of the brand to make the logo, but making it a bit more subtle to the
eye, not recognizable at first glance, and creating a more elegant form.
This form of the line and
two dots, can be used statically as a logo, or extrapolated to different
formats by changing the length of the line, depending on the
necessities of the format in which it is displayed.
The logo is designed to exist embossed in leather on the purses and accessories, but also in digital and printed environments.